Local SEO is a digital marketing strategy designed to improve a business's visibility in local search results. It focuses on optimizing your online presence for location-based searches, ensuring your business information is accurate across directories, and encouraging positive reviews.
The goal is to increase local search rankings, making it easier for nearby customers to find and connect with your business. By using strategies like optimizing your Google Business Profile and creating localized content, local SEO helps businesses strengthen their online presence in their specific area.
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