Essential oils can be described as plant extracts carried out by pressing or steaming flowers, fruits, bark or leaves. A single bottle of essential oils is made of several pounds of plants. The key producers of essential oils are India and China. The health benefits of the essential oils are likely to drive the market, leading to its rapid increase in demand in various industries such as food and beverage and cosmetics that utilize essential oils.
Orange oil enhances the hair, skin and nail, rejuvenates the body, improves the blood flow, and is also effective on stretch marks and acne treatment. Since India, China and Mexico are massive producers of oranges, besides essential oils, it leads to market expansion in the region's near future.
The aromatherapy category, under the application segment, is likely to witness the fastest growth in the essential oil market. The medicinal use of the essential oils in aromatherapy for health and well-being drives its demand. The usage of essential oils in therapy to rejuvenate the body is defined as aromatherapy; the practice has been carried out for ages. The scented molecules of essential oils impact the amygdala, traveling from olfactory nerves to the brain.
The increase in demand for aromatherapy drives the essential oils market. It improves the patients’ physical and mental health. As per experts, essential oils in aromatherapy are utilized to activate the smell receptors. The hectic and busy lifestyle of people nowadays leads to increased anxiety, stress and depression. Aromatherapy is an effective treatment for lifestyle-related health problems due to its advantages of stress relieving and body rejuvenation.
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The growing trend of oil usage at spas for skincare treatments is likely to drive the essential oils market. The increase in the number of footfalls at spas for treatments such as aromatherapy and massages has led to a rapid increase in oil usage, leading to a surge in demand. People often visit spas for stress relief and treatment of anxiety and skin problems. Chamomile, lavender, geranium, and frankincense oils are used for stress relieving therapies, while eucalyptus, tea tree oil, and pine are used for decongesting at spas.
The key players in the essential oils market are focusing on launching new products to stay ahead in the market. For instance, dōTerra International LLC has lined up the production of essential oils and diffusers that will support people to attain health goals in September 2020. Similarly, Young Living Essential Oils announced the launch of a series of new products, including Ecuadorian oregano oil and cassia oil, in August 2020.
Therefore, the numerous health benefits of essential oils are the leading cause of market expansion with the growing trend of spas in urban areas.